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Contemporary Strategy Analysis Text Only, by Robert M. Grant
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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
- Sales Rank: #17507 in Books
- Brand: Wiley
- Published on: 2016-01-05
- Original language: English
- Dimensions: 9.60" h x .70" w x 7.10" l, 1.80 pounds
- Binding: Paperback
- 480 pages
- Wiley
From the Back Cover
‘‘One of the world’s best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.’’
Dr Andrew Wild, Nottingham University Business School, UK
‘‘Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, Robert Grant’s Contemporary Strategy Analysis strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools, and enough references to dig deeper when necessary. A great book.’’
Olivier Furrer, University of Fribourg, Switzerland
Contemporary Strategy Analysis, 9th edition, is the latest installment of Robert M. Grant’s widely adopted and internationally acclaimed book on strategy analysis in a business context. An ideal study companion for MBA and advanced undergraduate courses, Grant employs his vibrant and accessible writing style to introduce the core concepts and principles of strategy analysis, whilst combining a rigorous approach to business strategy with highly relevant illustrations of current practice. The rich collection of contemporary examples which run throughout the book present an in-depth focus on strategy implementation, particularly the pressures on companies to reconcile scale economies with entrepreneurial flexibility, innovation with cost-efficiency and globalization with local responsiveness.
The 9th edition is fully revised and updated to include greater emphasis on strategy implementation, platform-based competition and industry “ecosystems”, the role of strategy-making processes and practices, and mergers, acquisitions and alliances.
Contemporary Strategy Analysis comes equipped with a strong package of additional teaching materials, including author videos, PowerPoint slides, instructor’s manual, testbank and case teaching notes, all of which can be found at www.wiley.com/college/grant.
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
About the Author
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
Most helpful customer reviews
0 of 0 people found the following review helpful.
E-Book not available. Waste of money, buy used. Book is good, publidher is criminal.
By JP
Book is good but hold off buying this version!!!!!!
Notice: The interactive e-book is not available. That's right, a complete rip off. The student complement page is a joke as well. not professional for this level of text. I'm sure Mr. Grant had not endorsed such deplorable strategy.
Save your money and buy used if your class requires this edition.
0 of 0 people found the following review helpful.
Textbook expired half way through the semester!
By Amazon Customer
My book expired prior to the time identified when I purchased and I was unable to extend or purchase this textbook when I had two weeks left for the class. I had to re-purchase an 80 dollar book for 2 weeks to finish the remainder of my class. I will not be purchasing another textbook from Amazon or any books from Kindle. When I spoke to customer service they did not offer an solutions and they told me my only option is to re-purchase the text. Very disappointed!
3 of 3 people found the following review helpful.
Excellent Strategy Text
By P. Radford
This is an excellent text. There are some errors, I suspect because it is the first printing of this edition. The author explains concepts that students confuse (like Key Success Factors) very well and puts Michael Porter's 5 Forces Model in context. Something few other textbooks bother to do so students tend to use it incorrectly. The cases and examples in the text are also useful.
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